© 2020 SEOzone: Google-Friendly SEO with Joel in the Berkeley / Oakland / San Francisco Bay Area
(510) 725-9432
joel@personalcomputerlessons.net

My SEO fees typically vary from $500 to $5,000 or more depending upon the type, scope, and complexity of the work involved. I also offer payment options to help accommodate you and your budget, so please feel free to openly discuss pricing with me.

I invite you to compare my fees - and my client reviews - with others offering SEO and online marketing services. Just as importantly, I encourage you to call them and ask as many questions as you like, and do the same with me. Consider the manner in which your questions are received, and the quality, courtesy, and thoroughness of the answers provided. Choose based upon your comfort level and whatever other criteria are most important to you.

I can do all of your SEO and online marketing for you or - if you prefer - teach you how to do your own. Either way, you always know exactly what's occurring with your SEO efforts, and precisely how your money's being spent.

Playing By The Rules ... What It Means And Why You Should Do It

One of the many fundamental and essential aspects of implementing truly effective search engine optimization is knowing the rules and playing by them. Every company and every site has its own set of guidelines and rules that spell out what you can do to optimize your SEO efforts on its platform. Just as importantly, each also tells you what you're not recommended or permitted to do. Facebook, Google, Instagram, LinkedIn, Pinterest, Twitter, Yelp, YouTube, ad infinitum ... each has its own unique rules that determine what you can do to boost the SEO effect you receive from them.

In order to utilize a company's or site's resources for the maximum SEO benefit of your site and your business, you have to play by its set of rules, abiding by all of them and not violating any of them. Which means, of course, that you have to know what those rules are.

Many of a site's SEO-related rules are (often not-so-clearly) spelled out in various forms of online documentation such as its terms of service (TOS) and end-user license agreement (EULA) ... and many others are not. Companies and their sites also keep much of the information about their SEO-specific rules and guidelines to themselves. If this doesn't seem quite fair to you, keep in mind that these are private businesses with mountains of valuable proprietary information ... they have the right to either reveal or hide whatever they choose (other than information required by law to be made publicly available and accessible).

Playing by the rules has two potential outcomes: either (1) you're rewarded by Google or (2) the result is neutral and harmless ... you're neither rewarded nor penalized (no harm, no foul). Not playing by the rules (i.e., breaking the rules) also has two potential outcomes: either (1) you're penalized by Google or (2) the result is neutral ... no reward, no penalty.

 

Consider these two approaches and their potential outcomes. Why would you even consider breaking any of the rules, knowing that Google can penalize you for doing so? That would be self-defeating and the opposite of what you're trying to accomplish, wouldn't it? On the other hand, why wouldn't you always choose to play by the rules, knowing that Google either rewards your efforts or - at worst - simply treats them as neutral?

(These two SEO approaches - playing by the rules vs. not playing by them - are commonly referred to as "white hat" and "black hat" SEO, respectively. I don't care for those terms, and I choose not to use them.)

I choose to only play by the rules, and I encourage you and anyone you hire for your SEO to do the same.