in Berkeley / San Francisco CA

(510) 725-9432



My all-inclusive fee to teach you comprehensive Google-friendly techniques for SEO, online presence, and online reputation management is $5,000 with a mandatory non-disclosure / non-competitive agreement. It includes everything you need to know to fully optimize every element of your website's content; write appropriate source-code tags for pages and images; build effective inbound, outbound, and internal links; improve your Yelp business listing, Google My Business listing, Facebook page, and other local business listings & social media pages, as well as other online techniques to improve your Google SEO ranking factors and thereby significantly boost your position on the search engine results page (SERP), and strengthen the breadth and positive impression conveyed by your online business presence. Implementing or optimizing your Google Ads account is a separate endeavor and is not included in this fee.

Our sessions are one-on-one, either in-person or over the phone using screen sharing. Each session is typically three to four hours or more, depending upon what your schedule permits and how much information you feel comfortable acquiring without feeling fatigued or hitting a point of "information overload". Some people can comfortably go more than four hours per session, whereas others find that even three hours is "pushing it" a bit for them. Ideally, we do one session per week, although again this depends upon your availability; for some people, one session every other week works well. There is no preset limit on the number of our sessions; some people need only as few as 4-6 sessions, and others require twice that many. We work together until you feel completely comfortable with everything we cover (and I provide you with my opinion as well ... if I think you need to demonstrate a bit more understanding, I let you know ... nicely, of course).


One of the many fundamental and essential aspects of implementing truly effective SEO is knowing the rules and playing by them. Every company and every site has its own set of guidelines and rules that spell out what you can do to optimize your SEO effort on its platform. (Just as importantly, each also tells you what you're not recommended or permitted to do.) Facebook, Google, Instagram, LinkedIn, Pinterest, Twitter, Yelp, YouTube, ad infinitum ... each has its own unique rules that determine what you can do to boost the SEO effect you receive from their sites. Many of a site's rules are (often not-so-clearly) spelled out in various forms of online documentation such as its terms of service (TOS), end-user license agreement (EULA), and frequently asked questions (FAQ) ... and many others are not. Companies and their sites keep much of the information about their SEO-related rules and guidelines to themselves, or make it very difficult (in some cases, virtually impossible) to locate and learn. If this doesn't seem quite fair to you, keep in mind that these are private businesses with mountains of valuable proprietary information ... they have the right to either reveal or hide whatever they choose (other than information required by law to be made publicly available and accessible). In order for you to utilize another site's resources for the maximum SEO benefit of your business and your site, you have to do your best to play by its unique set of rules, abiding by all of them and not violating any of them. Which means, of course, that you have to know what those rules are.

Playing by the rules has two potential outcomes: either (1) you're rewarded by Google with an increase in your SEO ranking factors, or (2) the result is neutral and harmless ... you're neither rewarded nor penalized (no harm, no foul). Not playing by the rules (i.e., breaking the rules) also has two potential outcomes: either (1) you're penalized by Google with a decrease in your SEO ranking factors, or (2) the result is neutral ... no reward, no penalty. Consider these two approaches and their potential outcomes. Why would you even consider breaking the rules, knowing that Google either ignores your effort or - far worse - penalizes you for it? That would be just plain stupid and self-defeating, wouldn't it? On the other hand, why wouldn't you always choose to play by the rules, knowing that Google either rewards your effort or simply ignores it and treats it as neutral? In addition to showing you how your business can make the most of these sites and their rules, I teach you the rules so that you don't just know what to do, you understand why you're doing it and how to be certain that you're playing by the rules.

For your convenience, I accept credit & debit cards, checks, cash, and PayPal.